- Sep 10 Thu 2015 09:41
富士控股株式會社Fujifilm簡介
- Sep 10 Thu 2015 09:39
台灣健康食品市場研究報告
市場概況
台灣食品產業過去以滿足內需為主，隨著國民所得增加及健康意識抬頭，食品產業逐漸以提供良質便利食品、滿足國人健康需求為主。食品產業為提高附加價值，亦須積極朝向保健食品發展。隨著高齡化社會的到來及不斷攀升的醫療費用，保健食品市場緩步上升，根據本所調查，2006年我國保健食品市場達新台幣625 億元；目前台灣市場約有三千項保健食品來看，具有合法健康宣稱健康食品，截至2007 年7 月26 日為止，即將突破百項，雖僅佔整體市場一小部分 ，但在健康大趨勢影響下，預期將有越來越多食品朝向健康加值食品邁進。
- Sep 09 Wed 2015 14:34
中天生活百分百節目介紹
- Sep 09 Wed 2015 14:31
高球周報訪問 you tube
- Sep 09 Wed 2015 14:14
台灣美妝保養品市場概況
- Sep 09 Wed 2015 14:13
量販藥妝通路上架費表
| 量販超市通路一覽表 | ||||||||||||
| 明細 | 客 戶 數 | 上架費 | DM | 燈櫃 | 紙架 | |||||||
| 通路 | 北北基宜花 | 桃竹苗 | 中區 | 南區 | TTL | 元 / 品 / 店 | TOTAL | $ / 店 | $ / 店 | $ / 店 | ||
| 家 樂 福 | 18 | 8 | 9 | 13 | 48 | $5,000 | $240,000 | $0 | $0 | $0 | ||
| 大 潤 發 | 8 | 5 | 5 | 5 | 23 | $0 | $0 | $0 | $0 | $0 | ||
| 愛買吉安 | 5 | 3 | 4 | 2 | 14 | $8,000 | $112,000 | $0 | $0 | $0 | ||
| 台 糖 | 4 | 4 | $2,500 | $10,000 | $0 | $0 | $0 | |||||
| 大 樂 | 3 | 3 | $10,000 | $0 | $0 | $0 | ||||||
| 惠 康 | 143 | 38 | 17 | 9 | 207 | $1,400 | $289,800 | $0 | $0 | $0 | ||
| 屈 臣 氏 | 173 | 55 | 74 | 100 | 402 | $900 | $361,800 | $0 | $0 | $0 | ||
| 康 是 美 | 171 | 25 | 24 | 42 | 262 | $60,000 | $0 | $0 | $0 | |||
| 松 青 | 44 | 1 | 25 | 1 | 71 | $2,000 | $142,000 | $0 | $0 | $0 | ||
| 0 | $0 | $0 | $0 | $0 | $0 | |||||||
| TOTAL | 562 | 135 | 158 | 179 | 1034 | $1,225,600 | ||||||
- Sep 09 Wed 2015 13:57
百貨量販藥妝美妝各階通路統計表
| 通路別 Food/ Non-Food/ Specialism | 通路型態 Type & Purchase price | 店名 Name of KA | 店數 No. of Doors | 現入家數 We are in | 總公司所在區域 Headoffice ased in | 展店區域 Stores based in | 公司聯絡人 Who manages it | Adidas Basic Line | Woman Fragrance Relaunch | Function Line | Competitors who are in | |||||||||||
| EDT | DEO | DEO ROLL | S/G | EDT | DEO | S/G | Rexona | NIVEA | GATSBY | AVON | Dove | Ban | Fa | Other | ||||||||
| NON-FOOD | Drug store 藥妝店68%~70% | 屈臣氏 Watson's | 392 | 100 | Taipei | All Taiwan | Min-wen, Lin | 179 | ★ | ★ | ★ | ★ | ||||||||||
| 康是美 COSMED | 188 | 100 | Taipei | All Taiwan | Min-wen, Lin | 260 | 129 | 99 | 380 | 180 | ★ | ★ | ★ | |||||||||
| 東京藥局 TOKYO DRUGSTORE | 8 | 8 | Kaohsiung | South District | Jen-ho, Lin | 247 | 129 | 99 | 152 | 361 | 171 | 190 | ★ | ★ | ★ | ★ | ★ | ★ | ★ | |||
| 丁丁藥局 TINTIN DRUGSTORE | 45 | 45 | Kaohsiung | All Taiwan | Jen-ho, Lin | 247 | 129 | 99 | 152 | 361 | 171 | 190 | ★ | ★ | ★ | ★ | ★ | ★ | ★ | |||
| 皇杰Huang Chieh | 2 | 2 | Taichung | Central District | Chia-ming, Chang | 260 | 160 | 129 | 160 | 380 | 180 | ★ | ★ | |||||||||
| 佑全藥局 YOU CHAIN | 64 | 64 | Taichung | All Taiwan | Chia-ming, Chang | 361 | 361 | 190 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | |||||||
| 躍獅藥局 YES CHAIN | 70 | 0 | All Taiwan | ★ | ||||||||||||||||||
| 健康人生 HEALTH-LIFE | 24 | 0 | All Taiwan | ★ | ★ | ★ | ||||||||||||||||
| 杏一醫療 Med FIRST Healthcare | 113 | 0 | All Taiwan | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ||||||||||||
| 長青藥局 EVER GREEN | 193 | 0 | All Taiwan | ★ | 8*4花王 | |||||||||||||||||
| 博登Medicine Shoppe | 66 | 0 | All Taiwan | ★ | ||||||||||||||||||
| Perfumery 香水店 70% | 莎莎 SASA | 9 | 9 | Taipei | North District | Min-wen, Lin、Min-yi, Yu | 129 | 99 | 180 | ★ | ★ | ★ | ★ | ★ | ||||||||
| Multi-purpose Store 精品百貨連鎖店 70% | 美華泰 MEEI HWA TAI | 12 | 12 | Taipei | All Taiwan | Min-wen, Lin | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ★ | ★ | ★ | ★ | ★ | ★ | |||
| 名佳美 MING CHIA MEI | 18 | 18 | Tainan | All Taiwan | Tsan-hsi, Wu | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ★ | ★ | ★ | ★ | ★ | ★ | ||||
| 寶雅 POYA | 26 | 26 | Taipei | All Taiwan | Min-wen, Lin | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ★ | ★ | ★ | ★ | ★ | ★ | ★ | |||
| 東妮 TOMNE | 2 | 2 | Taichung | Central District | Chia-ming, Chang | 260 | 160 | 99 | 160 | 380 | 180 | 200 | ★ | ★ | ★ | ★ | ||||||
| 四季 4 SEASONS | 6 | 6 | Taichung | Central District | Chia-ming, Chang | 260 | 160 | 99 | 160 | 380 | 180 | 200 | ★ | ★ | ★ | ★ | ★ | ★ | ||||
| 台隆 TOKYO HANDS | 2 | 2 | Taipei | Taipei | Min-yi, Yu | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ★ | ★ | ||||||||
| 明美 MING MEI | 3 | 3 | Taipei | Taipei | Min-yi, Yu | 260 | 160 | 99 | 160 | 380 | 165 | 200 | ★ | ★ | ★ | |||||||
| 其它精品店 OTHERS | 118 | All Taiwan | ||||||||||||||||||||
| Sport stores 運動用品店65% | 微笑 Weih-siao | 15 | 14 | Chiayi | Central District | Chia-ming, Chang | 260 | 160 | 380 | 200 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | Lacoste, Puma EDT | ||||
| 動力主義 POWERLIFE | 5 | 5 | Changhua | Central District | Chia-ming, Chang | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | |||
| 金品 Chin-Pin | 12 | 10 | Kaohsiung | Kaohsiung | Jen-ho, Lin | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | |||
| 紅番 Hung-Fan | 6 | 6 | Nantou | Central District | Chia-ming, Chang | 260 | 160 | 380 | 200 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ||||||
| 長宏 (Golf） Chang-Hung | 3 | 3 | Taipei | Min-wen, Lin | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ||||
| 一亨 I-Heng | 11 | 0 | Kaohsiung | Kaohsiung | ||||||||||||||||||
| 千琪 Chien-Chi | 7 | 0 | Taipei | |||||||||||||||||||
| 尚智 Shang Chih | 49 | 0 | Taipei | |||||||||||||||||||
| 其它 OTHERS | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | |||||||||||||||
| Pharmacy 西藥房 (經銷) | 新日允 Hsin-Jih-Yun | 71 | Taipei | Taipei | Min-yi, Yu | 380 | 180 | 200 | ||||||||||||||
| 天良 Tien-Lien | 50 | Taoyuan | Taoyuan | Min-wen, Lin | 380 | 180 | 200 | |||||||||||||||
| 昱昭 Yu-Chao | 100 | Taichung | Taichung | Chia-ming, Chang | 380 | 180 | 200 | |||||||||||||||
| 亨澤 Heng-Che | 100 | Chiayi | Central District | Chia-ming, Chang | 380 | 180 | 200 | |||||||||||||||
| 易琪 Yi-Chi | 85 | Taitung | Taitung | Jen-ho, Lin | 380 | 180 | 200 | |||||||||||||||
| 久政 Chiu-Cheng | 35 | Kaohsiung | Kaohsiung | Jen-ho, Lin | 380 | 180 | 200 | |||||||||||||||
| Wholesaler 盤商55%~60% | 六福 Liu-Fu | 2 | 2 | Taipei | Taipei | Min-wen, Lin | 129 | 99 | 180 | ★ | ★ | |||||||||||
| 堉淋 Yu-Lin | 39 | Kaohsiung | South District | Tsan-hsi, Wu | 260 | 160 | 79 | 160 | 380 | 180 | 200 | ★ | ★ | |||||||||
| Specialism | Internet 網路購物60%~65% | SO-NET | 1 | 1 | Taipei | All Taiwan | Min-yi, Yu | 260 | 160 | 130 | 160 | 380 | 180 | 250 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | |
| 美麗空間 DBOX | 1 | 1 | Taipei | All Taiwan | Min-yi, Yu | 260 | 160 | 130 | 160 | 380 | 180 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ||||
| 林荃 Lin-Chuan | 1 | 1 | Taipei | All Taiwan | Min-wen, Lin | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ||||||||||
| 欣台商務 Hsin-Tai | 1 | 1 | Taipei | All Taiwan | Min-wen, Lin | 300 | 179 | 139 | 399 | 199 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | |||||
| 驚奇 Ching-Chi | 1 | 1 | Taipei | All Taiwan | Min-yi, Yu | 299 | 199 | 169 | 199 | 380 | 219 | 229 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | |||
| 東森 ET-MALL | 1 | 1 | Taipei | All Taiwan | Andy Yeh | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | |||
| 其它 OTHERS | ||||||||||||||||||||||
| Catelog 郵購 50% | 羅曼羅蘭 | 1 | 1 | Taipei | All Taiwan | Min-wen, Lin | 299 | 199 | 199 | 399 | 199 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ||||
| 東森購物 ET-MALL | 1 | 1 | Taipei | All Taiwan | Andy Yeh | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | |||
| 富邦購物 MOMO | 1 | 1 | Taipei | All Taiwan | Andy Yeh | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | |||
| 統一郵購 COSMED | 1 | 1 | Taipei | All Taiwan | ||||||||||||||||||
| 其它 OTHERS | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | |||||||||||||||
| TV電視購物80% | 東森購物 ET-MALL | 5 | 5 | Taipei | All Taiwan | Andy Yeh | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ||
| Food | Supermarket 超市 70% | SOGO | 9 | 2 | North District | North District | Min-wen, Lin、Min-yi, Yu | 160 | 380 | 180 | 200 | ★ | ★ | ★ | ★ | |||||||
| 微風 Breezer | 1 | 1 | Taipei | Taipei | Min-yi, Yu | 160 | 160 | 180 | 200 | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ||||||
| 遠企－CITY SUPER | 1 | 1 | Taipei | Taipei | Min-yi, Yu | 260 | 160 | 130 | 160 | 380 | 180 | 200 | ★ | |||||||||
| 全聯實業 Chuan Lien | 308 | 0 | All Taiwan | ★ | ★ | ★ | ||||||||||||||||
| 頂好惠康 Welcome | 169 | 0 | All Taiwan | ★ | ★ | ★ | ★ | |||||||||||||||
| 全省農會超市 Farmers' Market | 91 | 0 | All Taiwan | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ||||||||||||
| 味全松青 Sungching | 43 | 0 | Taipei | ★ | ||||||||||||||||||
| 台北農產Taipei Agricultural Market | 15 | 0 | Taipei | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ||||||||||||
| 熊威 KUMA | 11 | 0 | North District | ★ | ★ | |||||||||||||||||
| Hypermarket 量販店 | 家樂福 Carrefour | 43 | 0 | All Taiwan | ★ | ★ | ★ | |||||||||||||||
| 大潤發 RT-MART | 23 | 0 | All Taiwan | ★ | ★ | ★ | ||||||||||||||||
| 愛買吉安 Geant | 14 | 0 | All Taiwan | ★ | ★ | ★ | ||||||||||||||||
| 大樂 Dollar | 3 | 2 | Kaohsiung | South District | 260 | 160 | 130 | 160 | 380 | 180 | 250 | ★ | ★ | ★ | ★ | |||||||
| 好市多 COSTCO | 4 | 0 | All Taiwan | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ╳ | ||||||||||||
| Convenience store 便利商店 | 統一超商-7-ELEVEN | 4,236 | 0 | All Taiwan | ★ | ★ | ||||||||||||||||
| 全家便利商店-FAMILY MART | 1,937 | 0 | All Taiwan | ★ | ||||||||||||||||||
| 萊爾富個性商店-HI-LIFE | 1,223 | 0 | All Taiwan | ★ | ||||||||||||||||||
| OK便利商店-CIRCLE K | 914 | 0 | All Taiwan | ★ | ||||||||||||||||||
| 福客多商店-NIKO MART | 351 | 0 | All Taiwan | ★ | ||||||||||||||||||
| * Names of KA in blue color mean that the stores we are not in | ||||||||||||||||||||||
| * ★=competitor who is in the store; X = competitor who is not in. | ||||||||||||||||||||||
- Sep 09 Wed 2015 13:54
台灣市場油品研究報告
油品市場是一個競爭飽和市場，平均而言台糖油品佔市場前五大品牌，在這市場均衡且價格拉距的油品行銷市場，穩健且系統化的行銷媒介與訴求目標為一致勝關鍵，台糖公司品牌信心深置消費者，廣告行銷費用的投入，是有效的行銷投資。以下為油品競爭與目標族群分析，供行銷媒體之選擇。
- Sep 09 Wed 2015 13:51
Lakshmi Software marketing research case study
- Sep 09 Wed 2015 13:44
Marketing Research Final Report (Café NESCA)
