- Sep 09 Wed 2015 14:14
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台灣美妝保養品市場概況
- Sep 09 Wed 2015 14:13
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量販藥妝通路上架費表
- Sep 09 Wed 2015 13:57
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百貨量販藥妝美妝各階通路統計表
- Sep 09 Wed 2015 13:54
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台灣市場油品研究報告
油品市場是一個競爭飽和市場，平均而言台糖油品佔市場前五大品牌，在這市場均衡且價格拉距的油品行銷市場，穩健且系統化的行銷媒介與訴求目標為一致勝關鍵，台糖公司品牌信心深置消費者，廣告行銷費用的投入，是有效的行銷投資。以下為油品競爭與目標族群分析，供行銷媒體之選擇。
1. 台糖公司在油品市場上沙拉油佔有率高，但在植物性油品市場明顯不足
1. 台糖公司在油品市場上沙拉油佔有率高，但在植物性油品市場明顯不足
- Sep 09 Wed 2015 13:51
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Lakshmi Software marketing research case study
1. Background Information
1.1. Lakshmi Software
One of companies’ benefited that most from Y2K industry was Laksmi Software, a company with headquarters in Chennai India. It’s low cost software engineering. Even before Y2K passed that new market would be needed such as enterprise resource management with SAP and People software leading the way. Many companies implementing such software often need help; especially as they needed to integrate their current system into the new software .It is good, but uneven market.
The company began to seek opportunities in product development such as Video games, telephones and other electrics. The greatest opportunities were in manufacturing automation, specialized automation insurance and finance and other areas that they can support SAP and People software integration.
1.1. Lakshmi Software
One of companies’ benefited that most from Y2K industry was Laksmi Software, a company with headquarters in Chennai India. It’s low cost software engineering. Even before Y2K passed that new market would be needed such as enterprise resource management with SAP and People software leading the way. Many companies implementing such software often need help; especially as they needed to integrate their current system into the new software .It is good, but uneven market.
The company began to seek opportunities in product development such as Video games, telephones and other electrics. The greatest opportunities were in manufacturing automation, specialized automation insurance and finance and other areas that they can support SAP and People software integration.
- Sep 09 Wed 2015 13:44
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Marketing Research Final Report (Café NESCA)
Table of Contents
1. ExecutiveSummary…………………………………………………………...2
2. Background to the problem………………………..………………………….3
1. ExecutiveSummary…………………………………………………………...2
2. Background to the problem………………………..………………………….3
- Sep 09 Wed 2015 13:39
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research is to understand customer satisfaction of café NESCA
1. Executive Summary
The purpose of the research is to understand customer satisfaction of café NESCA. Customer satisfaction of café NESCA means whether customers are satisfied with the products, price and service of café NESCA. For café NESCA, Result will allow managers to improve its disadvantages to increase sales.
The purpose of the research is to understand customer satisfaction of café NESCA. Customer satisfaction of café NESCA means whether customers are satisfied with the products, price and service of café NESCA. For café NESCA, Result will allow managers to improve its disadvantages to increase sales.
- Sep 09 Wed 2015 13:34
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Café NESCA Customer Satisfaction Survey
Café NESCA
Customer Satisfaction Survey
Please take a few moments to share your opinions about the food, prices and services of Café NESCA.It helps us provide the best service through this information. Thank you for your participation.
Customer Satisfaction Survey
Please take a few moments to share your opinions about the food, prices and services of Café NESCA.It helps us provide the best service through this information. Thank you for your participation.
- Sep 09 Wed 2015 13:32
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「黑橋牌門市營業額預估與商品排行」小型市場調查分析
國人豬肉加工消費排行品，以中式香腸最多，肉酥次之，而西式火腿第三。根據小型市調觀察與面談法，黑橋牌門市員工提及香腸與肉鬆為當然熱銷商品。黑橋牌「滋味珍股份有限公司」並未公開上市上櫃,無實際銷售報表，此預估運用發票號碼定日定時估量法，推估14家門市年營業額為100,800千元以上，平均每日單點業績20千元。(推估方式如附件)。
調查結果分析:
一.黑橋門市以品牌忠誠、重複購買為主要客源，非便利性流量高的商品經營模式，來客數少、產品品項少、客單高且價格皆高於75元以上為主，與便利超商模式相反。
調查結果分析:
一.黑橋門市以品牌忠誠、重複購買為主要客源，非便利性流量高的商品經營模式，來客數少、產品品項少、客單高且價格皆高於75元以上為主，與便利超商模式相反。
- Sep 09 Wed 2015 13:29
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台糖冰品廣告方案與預算，規劃情形
一、 依92-93年度台糖冰品進銷各通路金額分析，便利性購買通路﹝全家通路已下架、大部份蜜鄰店停業﹞銷售比由92年30.7%下降至93年10.95%，而特定族群、地域性通路(如:全聯、量販、經銷商等)則成長3-8%業績，因此建議以強化”店內商品能見度”為本年度廣告重點，區隔冰品市場(保健冰品)與突顯產品特色(健康好吃)為訴求手法。並搭配E化傳播，與報紙媒體報導，增進商品印象。在便利通路不足的條件下，廣告預算估50萬。廣告規劃如下:
- Sep 09 Wed 2015 13:22
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糖嚴選豬肉與蜜鄰超商行銷建議方案
蜜鄰超商通路的架構下，以強化店內廣告物、人員面銷與肉品折價券三種方式為店內行銷建議，以節省經費投入於單品行銷活動為基礎。總體行銷建議，以蜜鄰超商整體改善、E化行銷、通路拓展、品牌印象、包裝價值與豬肉市場競爭趨勢等六項建議如下:
一、蜜鄰店內行銷建議如下:
一、蜜鄰店內行銷建議如下:
